In this guide, you will find out how to outsource and what it might cost you. And for good reason! Make sure you keep this in mind in 2020. SaaS spending vs overall IT spending Though global IT spending might be … The two cornerstones of a user-friendly UI are a clear value proposition and an actionable CtA. Is my data protected while the integration process is worked through? Also, as we move towards a new year, increasing numbers of software as a service vendors will develop new solutions to meet this growing demand. And they’re only likely to become bigger: Gartner predicts that by 2021 an astonishing 85% of customer interactions will be managed without humans (increased personalization of chatbots also helps here). The global market is forecast to reach $157 billion. As we look ahead to SaaS marketing trends in 2020, there are significant opportunities for agile companies. When SaaS is combined with AI capabilities, it enables businesses to obtain better value from their data, automate and personalize services, improve security, and supplement human capacity. Would you rather get to know a SaaS product by 5,000 words? This trend doesn’t apply to SaaS vendors alone. While this is indeed food for thought, it’s important to remember that not every solution will suit an API-based unbundling business model. Typically, micro-SaaS businesses are run by a small team, sometimes even by one or two people. Long gone are the days when technology was a privilege of the few. Users don’t want to dig around endlessly just to find what they’re looking for. June 13, 2020. Hubspot, Mailchimp and Box are just a few … SaaS industry trends aren’t showing any signs of slowing down, and innovative SaaS solutions will only continue to grow in the coming years. SaaS stands for “software as a service”. Most SaaS websites use between 21-30 words in the hero section to describe their product or service. You want your CRM to be simple and easy to use, and Copper’s logo conveys this message perfectly. Videos are still a kind of an emerging trend; only about half of SaaS websites use videos. Here are some examples we particularly liked: Clubhouse, for example, used a simple two-color purple and white palette. To offer you a full and panoramic understanding of the impact software as a service is having on the professional world, here we will dispel the 3 most common SaaS myths – consider them busted: Before we explore our essential software as a service trends for 2020, it’s important to consider what defines SaaS as not only a technological development, but as a working business model. While you’re waiting for this SaaS trend to blossom, here are two industry thought leaders you should follow: As the software as a service industry evolves and innovation increases, many developers or providers will focus on customer retention on top of customer acquisition. Every business—depending on its size, sector, and culture—has a specific set of needs, which means that today’s vendors are beginning to realize that not all of the functionality on their platforms suits every prospective client or customer. Check out Canny’s brilliant explainer video. If you want to take it up a notch and make it more SaaS-appropriate, try creating animated icons. It is valuable to know about performance metrics that can make a significant difference to the success of any business. In this particular graphic, we can see an illustration of a man painting a wall. Like any innovative and invaluable industry on the rise, large numbers of players begin to enter the arena, saturating the market and intensifying the competition – which means in 2020, and beyond, SaaS companies will have to find new ways to innovate, offer value, and connect with new prospects. In addition to exploring pricing policy, product model, and mobile-optimization, expanding your branding must become a top priority for 2020. SaaS website trends in 2020 Putting "you" at the center of it all. Companies spend an average of $2,884 per employee on SaaS (more than they spend on laptops or computer for employees), and as more industries adopt SaaS, … The most common use of course are chatbots, which provide a simple and effective customer service solution. Artificial Intelligence-empowered SaaS, Vertical SaaS, the growing need for and development of API connections, increased thought leadership, a migration to PaaS, a plethora of micro-Saas offerings, mobile-first innovations are here—and these software as a service trends are shaping the future of SaaS. Unlike all of the SaaS illustrations we’ve seen so far, this one has an entirely different drawing style. By getting under the skin of your target audience, you’ll be able to evolve your branding while delivering content that meets the needs of your prospective consumers. Before we dig any deeper into our top ten SaaS industry trends for 2020, let’s dispel some common myths surrounding the industry. With the explosion of SaaS solutions and adoption by the market, the need to integrate them into an existing business system appeared. Today, Artificial Intelligence is all over the place – it made the top 3 of our list of our business intelligence trends for 2020 – and next year, it’s expected to make some serious waves. Artificial Intelligence for business needs. 1. This particular example is of a Cannabis retail SaaS company called WebJoint. The first of our most impactful trends in SaaS is of the autonomous, self-learning variety. Managing Partners: Martin Blumenau, Jakob Rehermann | Trade Register: Berlin-Charlottenburg HRB 144962 B | Tax Identification Number: DE 28 552 2148, News, Insights and Advice for Getting your Data in Shape, BI Blog | Data Visualization & Analytics Blog | datapine, Top 10 Analytics And Business Intelligence Buzzwords For 2021, Top 10 IT & Technology Buzzwords You Won’t Be Able To Avoid In 2021, Top 10 Analytics And Business Intelligence Trends For 2021. Illustrations aren’t just beautiful. Dec 17, 2020 (AmericaNewsHour) -- The report covers the forecast and analysis of the SaaS Security Industry market on a global and regional level. Since the main focus of these types of SaaS logos are the company names themselves, choosing the right fonts is essential. Indeed, according to Bloomberg, public cloud platforms, business services, and applications (SaaS) will all grow at a 9% CAGR (Compound Annual Growth Rate) between 2019 and 2023, and worth $60.36 billion. All Rights Reserved ManyPixels PTE LTD 2019-2020. Marvel:. More software providers will adopt a mobile-first mentality, optimizing their offerings to suit a host of mobile devices. In this particular case, the artist played with shades of blue to create a really cold 3D effect. Well, SaaS itself is trending. They would then redirect their clients to a third party to supply the specific APIs enabling the customer to integrate the cloud solution into their existing system. They combine the bold text with a playful illustration, but to make it even clearer what it is they do, they also** highlighted the most important part of the text**. Furthermore, incorporating the latest and hottest web design trends will ensure your website … But at the same time you may have dozens of custom features and it’s not easy cramming them all into one navigation. The 2010s saw some of the biggest advances in software to date. Here is another example of a soft illustration being utilized correctly as a landing page: An example of a type of illustration that’s very much one of the SaaS design trends of 2020 is that of Prospa. In this particular case, the artist went with a three-color design, having a dark blue background together with a custom-made white font. It’s also popular amongst businesses for its simplicity and user accessibility, security, and the widespread connectivity that serves to streamline business models, resulting in maximum efficiency across the board. Simple, sleek, informative, and very cool. We’ll be looking at the following design aspects: Starting with your logo, remember that current trends can be a helpful source of inspiration, but never do something just because it’s cool. Why the Vertical SaaS trends are going to have such an impact in 2020? As more companies migrate towards a cloud-based, data-driven existence, the scope for offering practical software innovations will continue to rise, and rise, and rise. Now that we’ve explored the key characteristics of software as a service innovations, it’s time to delve into the top SaaS trends in 2020. Design Trends To Watch For In 2020 For Your SaaS Website. This is another great way to improve customer experience as it’s yet another way to tell customers exactly what they’re supposed to do. Gartner predicts that the service-based cloud application industry will be worth $143.7 billion by 2022—a level of growth that will shape SaaS trends in 2020. Few industries are growing as fast as SaaS (software-as-a-service). Check out what BI trends will be on everyone’s lips and keyboards in 2021. Your web page should also help your customers know what they are supposed to do (and usually, graphics and videos are preferable as a quick and easy way of communicating this). A few other interesting SaaS web design trends to note are: light backgrounds (it’s not really a trend, but perhaps even a standard as 94% of SaaS websites use a light background) and positioning the logo in the top left corner (same survey shows this is a very convincing 98% of SaaS websites). … With these 10 trends in SaaS positioned to further enhance cloud-based solutions on the cusp of 2020, organizations, like yours, will have the technological capabilities to drive their business objectives towards successful outcomes. 1) Artificial Intelligence. We are in the age of digital transformation. In this case, they decided to go with a clean & slick dashboard UI. They attempted to show the connection between the brand and the retailer, and they did a fantastic job. Stripe:. As a business owner looking to hire a freelancer, the first two places you’d probably go to are Upwork and Fiverr. And, since they focus on keeping up with the latest trends, sustaining the SaaS growth is a difficult choice to make. SaaS Website Design Trends 1. The most iconic SaaS logotype is certainly Google. However, more and more SaaS vendors tend to provide greater integration capabilities instead of redirecting their customers to third parties. good design is an essential part of your SaaS business, 94% of SaaS websites use a light background, customer retention rates are 4 times higher, 85% of customer interactions will be managed without humans, ultimate design trend in the SaaS industry, For your UI projects, we recommend using design systems. These SaaS statistics will give you an overview about what is SaaS, the importance of using SaaS … SaaS industry growth isn’t slowing. 6. It's expensive to drive … Design Resources, Graphic Design. Pitch:. However, this doesn’t just go for your direct competitors: there are a number of cool design trends in the SaaS market that you should be aware of. If you follow them properly, you just might get a chance to reach the top. You might think us partial, but illustrations are kind of the ultimate design trend in the SaaS industry right now. An excellent example of a clean landing page is Blackbird. ; 25% of SaaS websites have more than 1 call to action in their hero section. Hence, micro-SaaS.”. Some might say that these colors represent trust and something that is of high-quality or luxurious. And the simplified version with the letter “C” makes a terrific alternative: it resembles a button and features the first letter of their actual service (customer/client relationship management). 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